About the project
Zazzy Pop Co. isn’t just a soda—it’s a full-sensory flashback to a groovier time, where funky flavors and bold colors rule the scene.

I designed this brand to capture that electric, anything-goes spirit: a psychedelic citrus dream with a zap of cherry tang. The surreal illustrations—eye-catching rainbows, floating lemons, and zesty mushrooms—channel retro pop art with a whimsical twist, while the vibrant color palettes and playful typography celebrate individuality, energy, and joy. Every detail is meant to transport you: pop the tab, take a sip, and find yourself in a neon-hued world where the vibes are high, the fizz is loud, and everything tastes like a technicolor summer.