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PAST EXPERIENCE

FREELANCE DESIGNER

2006 – Present

My freelance graphic design career, commencing in 2006, has afforded me the privilege of partnering with esteemed organizations across a spectrum of industries, thereby honing my ability to create specialized and impactful design solutions tailored to each sector's unique requirements.

Working with AppliedVR and its product RelieVRx, I engaged in designing immersive and informative visuals that effectively communicated the benefits of their virtual reality solutions for pain management, contributing to a better understanding and acceptance of innovative healthcare technologies.

At Materna Medical, my focus was on developing clear, empathetic, and medically accurate design materials aimed at educating and reassuring patients and healthcare providers about their advanced medical devices designed to improve maternal health outcomes.

For Blueprint Test Prep, I crafted engaging and visually appealing educational content and marketing materials. These designs aimed to enhance the learning experience for students, making complex information accessible and engaging, thereby supporting their academic achievements.

In the real estate domain, working with Colliers and CenterPoint Properties, my projects involved creating compelling branding, marketing materials, and property presentations. These designs were strategically developed to showcase properties attractively, highlight key features, and ultimately facilitate real estate transactions by appealing to potential buyers and investors.

Senior Graphic Designer
Capital Group

October2022- February 2024

Key Contributions:

  • Content Customization: Efficiently updated and tailored materials for client-specific needs using PowerPoint and Seismic, ensuring compliance with brand and style guidelines.

  • Data Visualization: Developed charts, graphs, and templates, enhancing the visual appeal and clarity of financial documents and presentations.

  • Collaboration & Leadership: Excelled in cross-functional team collaboration, problem-solving, and project leadership, contributing to departmental goals and process improvements.

  • Technical Proficiency: Advanced skills in PowerPoint and Excel for data management and document design, with a commitment to continuous learning and application of new software tools.

  • Industry Expertise: Applied a solid understanding of financial concepts and the investment industry to all projects, enhancing content relevance and accuracy.

Achievements:

  • Streamlined document production process, improving efficiency by 20%.

  • Led a cross-functional initiative to enhance document customization capabilities, increasing client satisfaction.

  • Recognized for exemplary problem-solving skills and analytical thinking in data management and trend analysis.

GRAPHIC DESIGNER
ESI Enterprises 

January 2012 - October 2021

Key Responsibilities:

  • Designed a comprehensive range of print and digital collateral, including product packaging, manuals, and promotional displays, for high-profile clients such as Gateway, Microsoft, Windows, Vaio, RCA, Sony, and Samsung, ensuring high-quality visual communication and branding.

  • Spearheaded business development efforts for Gateway by overseeing a complete brand overhaul. This involved redesigning all product packaging and revitalizing the brand's print and digital presence to align with modern aesthetics and market trends.

  • Expertly managed multiple projects simultaneously, prioritizing tasks to meet strict design specifications, deadlines, and budgetary constraints. Demonstrated exceptional organizational skills and flexibility in balancing creative design with practical project demands.

  • Established and implemented the company’s creative direction and brand guidelines. This strategic initiative significantly enhanced brand consistency across all platforms and contributed to increased brand recognition and customer engagement.

  • Directed lifestyle and product photoshoots, showcasing a keen eye for composition and detail. Possessed advanced skills in photo retouching and image manipulation, resulting in visually compelling content that elevated brand narratives and marketing campaigns.

  • Proficient in utilizing a wide array of graphic design software and media, including Adobe InDesign, Illustrator, and Photoshop. Leveraged these tools to create innovative designs and visual effects that captivated audiences and achieved marketing objectives.

Key Achievements:

  • Successfully rebranded Gateway, leading to a notable improvement in market position and customer perception.

  • Developed engaging and visually stunning marketing materials that contributed to the success and growth of major clients like Microsoft, Sony, and Samsung.

  • Enhanced brand consistency and visual identity for multiple clients, leading to improved market recognition and customer loyalty.

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