About the project
Borcelle isn’t just a pizza place—it’s a bold, flavor-packed experience that brings fire-roasted goodness to the forefront with style, flair, and a whole lot of attitude.

I designed this brand to reflect the energy of a modern pizzeria that doesn’t play by the rules. The flaming pizza icon captures Borcelle’s passion for flavor, while the punchy color palette—juicy pinks, rich greens, and playful contrast—brings a fresh and unexpected twist to a classic category.

From the oversized typography to the graphic-forward pizza boxes and promotional materials, every element is designed to make a statement: Borcelle is where pizza meets personality. This is branding that’s just as craveable as the food itself.