Melt & Mingle Ice Cream Branding and Packaging Design
Project Overview
Developed a comprehensive brand identity and packaging design for Melt & Mingle, an organic ice cream brand. The project captures the fun, indulgent essence of the product while emphasizing its natural, gluten-free ingredients.
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Scope of Work
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Logo Design: Created a playful, modern logo reflecting the brand's personality.
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Packaging Design: Designed visually appealing, functional ice cream tubs for retail.
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Brand Guideline: Established a cohesive brand system, including typography, color palette (#EE568D, #F89C1D, and others), and custom patterns.
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Mockups: Crafted high-quality mockups to visualize product presentation.
Highlights
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Integrated vibrant colors and illustrations for a strong shelf presence.
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Showcased product variants (Raspberry Swirl, Vanilla Slice, Chocolate Dream) with unique designs.
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Communicated key selling points like "Made with Real Fruit" and "Gluten-Free Recipe" through badges.
Result
The branding and design positioned Melt & Mingle as a standout product in the competitive organic ice cream market.
